User Behavior

I will study the behaviour of different people and how they act to animal cruelty.

Based on my study from various websites and pages or groups created in Facebook, I noticed there's 2 major group of people. 

One is the "Saviour" and the other one is the "Abuser". They both has different perception of thinking and this leads people to treat animal differently.

I found this article about dog abuse video that gone viral and the person who did this was caught. 

http://wtvr.com/2014/02/28/facebook-dog-abuse-video/

This shows that there are more people were angered rather than just entertained, clap hands, laugh and 'like' this video when they saw it. I also did research on more article and news about dog abused and found out that some of the owner thinks that they bought the dog so it is their freedom to do anything to them. Some owner also feels that they are not anything wrong because they thinks that animal are not as superior as we human. 

But, there are also people who are abusing unintentionally and unknowingly. Many pet owner do not know they pet well and the harm inflicting on to the pet is in fact abuse. Pet abuse occurs because of many unintentional factors. For example, some owner neglected their dog because of work and their basic needs are not met.

After all these studies from various articles and news, I learn that I need to create my artefact that makes the user understand the consequences of pet abuse.