A good Message get people's attention

The message, the line read by the audience is crucial to make the campaign work and gain attention. Many campaign uses strong headlines to bring out the attention of people to look into their things. 

some good example that I found that is similar to my topic.

These posters are all about animal abuse. Headline makes people to decide whether they convince their audience to pay more attention to it. A good headline will have an emotional attachment to its audience. Therefore, as I'm doing research about animal abuse, I found out that I need to come out with an inspiring and touching message that brings attention to my work. 

In these poster, they uses different method to create their headline message. Some are in a sarcastic and insulting way and some are pitiful and sympathetic. Images also helps the message to be more impactful. 

Video is also one good way to let the audience to have a better look and know what is happening to the animal. Back then, I watched a video from youtube that has a straight and direct title 'Shocking Animal Cruelty at Tyson Foods Supplier'. 

I feel the anger within myself after watching this video. How could these people treat them these way? Why nobody stop them from doing this? I had lots of question in my head. I want to help but I do not have the ability to do so. But, I also found out that this video went viral and things changed. It went on the News and made changed to what had happened. 

After all these findings, I found an important thing that I have to emphasis in my work which is the importance of message. The content shown has to be impactful to the user too and makes people talks about it. When some one talks about it to one another, they are actually spreading the news to the other. This is how things gain virality and creates an awareness. To make my artefact as good as these in a create and interactive way, I will need a impactful core message and a good narrative story that let the audience think and take action.