Design and Art Style Research

I explore different art style to match my topic about pet abuse.

All my artstyle and benchmark are reference from the library. I will make it less vector (more depth and strokes) because it gives a more realistic view towards the audiences. 

I am still discovering more artwork that can inspires me to create my work. These picture above shows the artstyle reference that I want to learn and try out for my artefact.

Statement of Intent

WEEK 5

Statement of Intent 
PDF File

A good Message get people's attention

The message, the line read by the audience is crucial to make the campaign work and gain attention. Many campaign uses strong headlines to bring out the attention of people to look into their things. 

some good example that I found that is similar to my topic.

These posters are all about animal abuse. Headline makes people to decide whether they convince their audience to pay more attention to it. A good headline will have an emotional attachment to its audience. Therefore, as I'm doing research about animal abuse, I found out that I need to come out with an inspiring and touching message that brings attention to my work. 

In these poster, they uses different method to create their headline message. Some are in a sarcastic and insulting way and some are pitiful and sympathetic. Images also helps the message to be more impactful. 

Video is also one good way to let the audience to have a better look and know what is happening to the animal. Back then, I watched a video from youtube that has a straight and direct title 'Shocking Animal Cruelty at Tyson Foods Supplier'. 

I feel the anger within myself after watching this video. How could these people treat them these way? Why nobody stop them from doing this? I had lots of question in my head. I want to help but I do not have the ability to do so. But, I also found out that this video went viral and things changed. It went on the News and made changed to what had happened. 

After all these findings, I found an important thing that I have to emphasis in my work which is the importance of message. The content shown has to be impactful to the user too and makes people talks about it. When some one talks about it to one another, they are actually spreading the news to the other. This is how things gain virality and creates an awareness. To make my artefact as good as these in a create and interactive way, I will need a impactful core message and a good narrative story that let the audience think and take action.

User Behavior

I will study the behaviour of different people and how they act to animal cruelty.

Based on my study from various websites and pages or groups created in Facebook, I noticed there's 2 major group of people. 

One is the "Saviour" and the other one is the "Abuser". They both has different perception of thinking and this leads people to treat animal differently.

I found this article about dog abuse video that gone viral and the person who did this was caught. 

http://wtvr.com/2014/02/28/facebook-dog-abuse-video/

This shows that there are more people were angered rather than just entertained, clap hands, laugh and 'like' this video when they saw it. I also did research on more article and news about dog abused and found out that some of the owner thinks that they bought the dog so it is their freedom to do anything to them. Some owner also feels that they are not anything wrong because they thinks that animal are not as superior as we human. 

But, there are also people who are abusing unintentionally and unknowingly. Many pet owner do not know they pet well and the harm inflicting on to the pet is in fact abuse. Pet abuse occurs because of many unintentional factors. For example, some owner neglected their dog because of work and their basic needs are not met.

After all these studies from various articles and news, I learn that I need to create my artefact that makes the user understand the consequences of pet abuse.

Website > Interactivity > Animal abuse

I want to make a narrative story where the user will click in the scenes to continue engaging with the story.


Storyline [First Draft]

1. At user perspective, the story starts with a dog caught and brutally put in the truck. The dog was sent away to the dog adoption centre.

2. User view the truck driving into the place with lots of dogs barking and wounded. Some mens were beating the dogs. 

3. Saw a buyer came, want to get a fierce dog to guard house, few dogs were given to choose. 

4. the owner brings the dog back home, putting it outside and treat it badly, beat and scold it. The dog looks scared having its tail tucked between its leg. 

5. Whenever anybody goes near the dog its scared and to protect itself it barks fiercely to stop them from going near.

6.Owner is satisfied but still beat it making it fear and will not disobey him. 

7.The dog not treated in good condition, put under hot sun all day.

8. Neighbour saw and call for help, telling owner this is abuse.

9. Owner does not care, and continue doing so, dog dies. 

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As I develop this story, I noticed that this is not engaging enough and the storyline is not really good. It only tells that the dog is abused but this only informs the user, not making them taking action about this matter. The story itself is also not interesting enough and jumpy. Will further develop it and more research about pet abuse to polish the story.

Animal abuse and Pet abuse

I always had this thought that Pet abuse = Animal abuse but NO. Both Pet abuse and Animal Abuse are two different thing. It is both same that the abuse is caused by humans but the way that they are abused differs from each other.

Pet Abuse

- Owner treat their pet wrongly. Some of them knows that it is wrong but still do so, while some thought that their are doing right but actually not.

For example, The owner put their pet in the car without the seat belt buckled up. This may lead to accident as the dog are not restrained and it can disturb the driver


Animal Abuse

- Humans abuse animals in many ways like Hunting, destroying their homeland or used as white mouse as experiments.


I scope down and choose to do pet abuse for the project. 

Chosen Topic

The first idea that came through my mind is to create a project  using interactive narrative form. For my future career, I want to go into a digital design agency that does websites and animation. This project will be featured in the 'Degree Show' (my final year exhibition) and therefore this is the opportunity for me to unleash my talent, which is illustrating and web designing. 

I was thinking that I could add in social awareness into my project, this will allow user to know the consequences after they explore my artefact. The idea of the project is about Animal Abuse. 

We all know about animal abuse, but how many people cared about this? Sometimes, people do care but no action taken. I have seen people posting photos of animal abused and people started scolding on the picture or video saying that it is not right. BUT commenting on the picture or video cannot stop animal abuse from happening. Thus, I want to use an engaging way to tell people that this is not right and at the same time allowing people to learn a better way to decrease the number of animal abuse.

54321

Enquiries, research, inspiration, defining

The 5  4  3  2 1 Poster

A digital poster that locates your project idea in a number of contexts.

This is a poster that places your project idea in some of its contexts. It is a projected digital poster, 1280 x 1024 pixels, saved as 60% compressed .jpg. The poster locates your project idea in a number of contexts, it includes:

·   5 similar things to what you are thinking about – both direct and indirect associations, name them, show their covers, or an image from them, you are saying ‘It will be like this...’

· 4 sources of inspiration (music, poetry, film, game, novel) that are in play when you think about this idea 

·  3 ‘heroes’ who you associate with the work you are doing

·   2 ‘theories’ that are of relevance

·  1 ‘issue’ you are aware of that will be involved in the making.... (skills, knowledge, resources..)

     

Ideations and Inspirations

Enquiries, research, inspiration

Prepare & propose 3 project ideas/topics. (You should have a pool of ideas for you to choose the top 3 topics that you want to work as final project)
These 3 selected project ideas have to be enquired / researched in a number of contexts listed below.
Bring your research collection to next meeting for in-depth discussion.
• 3 similar things to what you are thinking about – both direct and indirect associations, name them,
show their covers, or an image from them, you are saying ‘It will be like this...’
• 2 sources of inspiration (music, poetry, film, game, novel) that are in play when you think about this
idea
• 1 ‘heroes’ who you associate with the work you are doing


I researched on the topics I like and decided that I will be doing an interactive website.
These are some similar website that inspires me for my project.

1. Interactive Website Design

a.MOON

This is an interactive website that allows the user to turn around the story using mobile to control.
It is a campaign that uses the storytelling method to let the user aware of what's happening. The interactivity using mobile to turn the story upside down is interesting and new with an plus of storytelling and nice graphic that enhance the feel of the whole website.
Duration of animation : 1 minute

The project will be a campaign using website as a platform to show the outcomes and interactive storytelling (animation) with illustration that tells the message. Showcasing both my illustration skill and website coding skill.


b. Alien-Experience 
This website allow user to navigate and looks around the scene and some puzzle to solve to proceed to the next scene.

c. Find Your Way To Oz 
Find your way to Oz is a movie and this website shows the circus scene in the movie and allows the user to experience the feel by navigating with the things in the website. 

The interaction in the website is that the user can move their mouse in the web page and it gives them a feeling as if they are walking inside the scene. There are also more interactive navigtion in this website such as photo booth. The realistic artstyle and smooth navigation in the scene gives me the idea to create my project that enable the user to navigate with such a way and there's some sub interactive in it.

d. The Hobbit
This website let the user experience the scenes in the movie and also gives informations in different scenes. The user are able to navigate through different scenes and read their description.

The things in this website that inspires me a lot is the transition of the website. When the mouse is click and drag swipe across the screen, the image in the website moves in and out of the scene. The only thing that I don't really like is the heavy graphic that makes this website very laggy and takes a long time to load. More research will be done to see if there is any other option to create this effect but is less laggy.

Some other relevant interactive website sources that I looked into. I will futher explore more creative interactive website so I can do a comparison and help me to produce a better artefact.
Elmonstruo
Little Big Room
Guillaumejuvenet
Bevisionare
ro.me
Machinarium

Inspiration source:
I was browsing my facebook and saw my friend posting about some awareness campaign poster about animal abuse, so i thought of this idea to make a interactive website with animation/ story element to show the message to people.

These are some short animation that gave me inspiration from youtube.

Kagemono: The Shadow Fox
- The video is about friendship, choosing the right friend.

Out Of Sight
- A blind girl with her loyal pet dog. 

The Employment
- The society and their job. 



Secondary Idea:
These ideas gave me more inspirations.. I may use these and find goods from them, probably be using good points from these sources and insert into my primary idea.


** Hypercomic Website Design
I had idea mainly using website to create a hypercomic and allows users to navigate with mouse.

Some sources that inspires me:
Soul Reaper
Tron Legacy

** Interactive Youtube Video
http://www.youtube.com/watch?v=DcJFwy7KPBA
http://www.youtube.com/watch?v=QtG6yw2IrlI
http://www.youtube.com/watch?v=LPQ1XrllZmA



(++)
subject matter
creative navigation > explore different types of controls
^ relation - target - topic - best way to do

user research
tech research
design research
visual research

deliver message?? > concept ?? awareness/campaign?? Influential??


http://keeponriding.michelin.com/
https://www.cubeslam.com/
http://alkopedia.dareville.com/

https://airspace.leapmotion.com/apps/digit-duel/windows
http://swooop.playcanvas.com/

http://chrome.com/supersyncsports/
http://chrome.com/campaigns/rollit


http://www.awwwards.com/6-examples-of-desktop-sites-synced-with-mobile-devices.html

http://www.drawastickman.com/
http://futureofcarsharing.com/

Start A New

This study blog is create for my Final Project - Project Planning Management. All research, inspiration, benchmark, making and working process will be documented in this study blog.

The first task of starting this project is to think of a topic that I would like to do. I question myself, what are my interests? What is my future ambition? How do I use this project to showcase my talent in this artefact? 

Things I learned from this course are animation, videography, website design and coding, game design, user interface and user experience etc etc.. from all the lessons learnt, I highlighted the field that I am most interested:-

• Website and App Design
• Animation
• UI & UX Design
• Videography

Some extra interest I love is illustrating and crafts making. Since this is my final project and will be exhibited, I decided to produce a project that can show off my talent in illustrating and at the same time my design and technology skills. I would like to be a website designer and a animator. So, the creative digital design agency is my choice to be in the future. As a result, I choose to create my final project related to my future career.

To get an rough idea on what I want to do for my final project, I brainstorm myself by listing out things that I liked to do and get inspired by many other sources like reading books, listen to music, watching my favourite show etc etc.